Hello there!

I’ve been an outsider since I was a kid. I enjoy providing a fresh perspective and challenging status quo.

I'm curious about how brands shape culture. I love to use the power of branding to break stereotypes in the world.

I’m passionate about design thinking, brand strategy, and product innovation beyond communications.

Ask me about:

  • How my parents raised me like a boy.
  • Why I still don’t understand donuts.
  • The meaning of my Chinese name.