I’ve been an outsider since I was a kid. I enjoy providing a fresh perspective and challenging status quo.
I'm curious about how brands shape culture. I love to use the power of branding to break stereotypes in the world.
I’m passionate about design thinking, brand strategy, and product innovation beyond communications.
Ask me about:
How my parents raised me like a boy.
Why I still don’t understand donuts.
The meaning of my Chinese name.